v1.2 — Updated May 2026

Everything you need to grow checkout revenue

ZapU gives Indian D2C brands a complete checkout stack — from one-click payments to fraud prevention, cart recovery, and deep analytics — in a single platform.

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Increase Conversions

Turn more visitors into buyers with a checkout experience so fast, customers barely notice they paid.

  • One-click checkout for returning customers — completes in under 8 seconds
  • Truecaller one-tap login — no OTP friction for Android users
  • Auto-fill address, payment, and shipping from saved profiles
  • Biometric & passkey authentication for seamless re-entry
  • Mobile-first layout optimised for India's top Android devices

Increase Conversions

One-click checkout for returning customers — completes in under 8 seconds
Truecaller one-tap login — no OTP friction for Android users
Auto-fill address, payment, and shipping from saved profiles
+2 more capabilities

Smart Offers & Upsells

Every order is an opportunity to grow basket size — without a single extra ad rupee spent.

  • Rule-based coupon engine with auto-stacking discounts
  • Prepaid nudges: show instant cashback for UPI / card payments
  • Cart-value milestone rewards (e.g. 'Add ₹200 more for free shipping')
  • In-checkout product suggestion strip — tap to add in one click
  • Bundle offers and BOGO deals configurable from the dashboard

Smart Offers & Upsells

Rule-based coupon engine with auto-stacking discounts
Prepaid nudges: show instant cashback for UPI / card payments
Cart-value milestone rewards (e.g. 'Add ₹200 more for free shipping')
+2 more capabilities

Reduce RTO & Fraud

Catch bad orders before they ship — protect your margins without blocking real customers.

  • Real-time fraud scoring on every order at checkout
  • Auto-block repeat RTO offenders, high-risk pincodes, and suspicious devices
  • COD eligibility rules based on customer history and order value
  • Risk-tiered order review queue in the merchant dashboard
  • NDR automation — reattempt or cancel failed deliveries intelligently

Reduce RTO & Fraud

Real-time fraud scoring on every order at checkout
Auto-block repeat RTO offenders, high-risk pincodes, and suspicious devices
COD eligibility rules based on customer history and order value
+2 more capabilities

Recover Abandoned Carts

Bring back shoppers who left at checkout — automatically, across WhatsApp, SMS, and email.

  • Abandoned cart detection with configurable timeout windows
  • Automated WhatsApp recovery messages with one-click checkout links
  • SMS & email recovery sequences with personalised discount codes
  • Segment recoveries by cart value, channel, and abandonment stage
  • Recovery attribution — see exactly how much revenue each campaign earns back

Recover Abandoned Carts

Abandoned cart detection with configurable timeout windows
Automated WhatsApp recovery messages with one-click checkout links
SMS & email recovery sequences with personalised discount codes
+2 more capabilities

Analytics & Insights

See exactly where money is being lost and won — from first click to delivered parcel.

  • Full checkout funnel breakdown: views → initiated → paid → shipped
  • Conversion rate by device, traffic source, and payment method
  • AOV and revenue trends with day-over-day comparison
  • Coupon and offer performance reports
  • RTO rate analytics with courier-level breakdown

Analytics & Insights

Full checkout funnel breakdown: views → initiated → paid → shipped
Conversion rate by device, traffic source, and payment method
AOV and revenue trends with day-over-day comparison
+2 more capabilities

Custom Branded Checkout

Your checkout should feel like your brand — not a third-party page your customers don't trust.

  • Full brand colour and typography customisation
  • Custom logo and favicon on the checkout page
  • White-label checkout URL (checkout.yourdomain.com)
  • SSL auto-provisioning for custom domains via Let's Encrypt
  • Checkout UI adapts to your store's visual identity automatically

Custom Branded Checkout

Full brand colour and typography customisation
Custom logo and favicon on the checkout page
White-label checkout URL (checkout.yourdomain.com)
+2 more capabilities

Release History

We ship fast. See what's changed.

ZapU is continuously improving. Check the changelog to see the latest features, fixes, and improvements.

View Changelog