Commerce OS for Indian D2C Brands

The Commerce OS for Checkout, First-Party Data and AI Growth.

ZapU helps D2C brands convert more checkout intent into completed orders, capture first-party commerce events, recover lost revenue, and prepare for AI-powered shopping journeys.

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Built for WooCommerce, Shopify, custom stores and API-based commerce journeys.

One-click checkoutFirst-party event trackingChannel attributionWhatsApp automationAI commerce ready
20K+
Orders Processed
₹2Cr+
GMV Enabled
98.5%
Success Rate
40%
Less Abandonment

Built to sit between your store, checkout, payments, shipping and growth stack

WooCommerceWooCommercePlugin
ShopifyShopifyApp
Custom StoreJS SDK
RazorpayRazorpayPayments
ShiprocketShipping
WhatsAppAutomation
MetaMeta AdsAttribution
Google AdsGoogle AdsAttribution
API CheckoutHeadless

Your growth is leaking
in three places.

Ad costs keep rising, checkout drop-offs remain invisible, and disconnected tools make it hard to know what actually drives orders.

Checkout Drop-offs

~70%
of checkouts never complete

Customers click checkout, then leave because forms, OTPs, address entry and payment steps create friction at every turn.

Broken Attribution

60%+
of revenue unattributed

Ad platforms show partial data. Most stores depend on third-party pixels that miss checkout-level events and post-click revenue.

Disconnected Tools

5–8
tools stitched together

Checkout, WhatsApp recovery, shipping, payments, coupons and analytics run in separate tools with no shared intelligence.

ZapU fixes all three through one commerce layer.

Checkout funnel — where buyers drop off

Ad Click100%
Product Page72%
Add to Cart45%
Checkout Clickleak point28%
Paymentleak point16%
Order12%
First-Party Commerce Tracking

First-party commerce tracking built into checkout.

ZapU captures checkout-level events directly from your storefront and checkout flow, so your team can see what shoppers do before, during and after purchase.

Live Event Stream
10:25:03order_created
10:24:51payment_started
10:24:46coupon_applied
10:24:42address_selected
10:24:38phone_verified

Consent-ready event pipeline · First-party only

Source Attribution

Meta Ads42 orders
Google Search18 orders
WhatsApp Recovery11 orders
Direct8 orders

Attribution clarity from checkout-level events

Events Captured

Product viewsAdd to cartCheckout clicksLogin attemptsAddress completionCoupon usageShipping selectionPayment attemptsPayment successCOD ordersPrepaid ordersAbandoned checkoutOrder creation
See commerce tracking
STEP 02 · Address
Checkout — Address step
Checkout Acceleration

Checkout that feels instant.

ZapU replaces slow native checkout flows with a fast, mobile-first checkout layer designed for Indian D2C buyers. Verify → Address → Pay in seconds.

Instant customer login

OTP, Truecaller or biometric passkeys. Returning customers skip re-entry entirely.

Smart address handling

Saved addresses auto-fill. New customers type once — every return visit is one tap.

Live shipping selection

Courier options, pricing and estimated delivery shown inside checkout in real time.

Offer intelligence

Auto-apply eligible discounts and prepaid nudges to improve conversion and reduce COD.

Payment-ready flow

Razorpay, COD, and future payment integrations — all connected inside checkout.

View checkout experience
Growth Automation

Growth automation connected to checkout behaviour.

Recover abandoned checkouts, trigger post-purchase campaigns and automate growth workflows using real checkout and order data — not guesswork.

Example Workflow

EventCheckout Abandoned
ConditionCart value > ₹999
ActionSend WhatsApp recovery message
Wait2 hours
ActionApply prepaid coupon
GoalOrder Created
Explore growth automation
Recovery

Abandoned checkout recovery

Trigger WhatsApp/SMS/email when a shopper leaves after checkout click.

Conversion

Prepaid conversion nudges

Identify COD-heavy users and show prepaid incentives at the right moment.

Retention

Repeat purchase journeys

Send reorder reminders based on product category and purchase cycle.

Segments

Customer segmentation

Segment by spend, location, order count, payment mode and behaviour.

Attribution

Campaign attribution

Connect recovery messages and campaigns back to actual orders.

One commerce layer between your store and every growth system.

ZapU connects customer identity, checkout, first-party tracking, payments, shipping, offers and automation into a single operating layer.

Storefront

WooCommerce
Shopify
Custom

ZapU Commerce Layer

Identity
Checkout
First-party Events
Offers
Shipping
Payments
Attribution
Automations
API Checkout
Orders
Analytics
Campaigns

API Commerce Layer

Build checkout from any surface.

Create checkout sessions programmatically from WhatsApp, AI assistants, or custom storefronts via ZapU's API. The same checkout, everywhere.

View API layer 
<span style="color:#18C37E">POST</span> /checkout/session

{
  "store_id": "zapu_store_123",
  "customer": {
    "phone": "+91XXXXXXXXXX"
  },
  "cart": [
    { "product_id": "sku_001", "quantity": 1 }
  ],
  "source": "whatsapp"
}
200 OK{ checkout_url, session_id }
AI Commerce Readiness

Ready for the next way people will shop.

As shopping moves from websites to AI assistants, WhatsApp, search and agentic commerce interfaces, brands will need a checkout API that can create carts, authenticate customers, apply offers and complete orders from any surface.

🔮ZapU is a foundation, not a promise. We are building toward this — honestly.
Prepare for AI commerce

API-based cart creation

Let approved channels create checkout sessions without depending only on website clicks. Build toward headless, API-first commerce.

AI shopping assistant ready

Prepare product, offer and checkout flows for future AI-led purchase journeys. Your checkout layer is designed for this.

WhatsApp commerce compatible

Create checkout links, carts and payment flows from WhatsApp conversations. Built toward WA Commerce standards.

Universal commerce foundation

Build toward UCP, ACP and agent commerce integrations without rebuilding your store. Start with checkout, scale into infrastructure.

Product Dashboard

A real operating dashboard for commerce teams.

See checkout conversion, source attribution, abandoned sessions, payment behaviour, recovery campaigns and customer segments from one dashboard.

ZapU Analytics — Last 30 days
Demo data
₹84,200
Revenue Recovered
+18.4%
68.4%
Checkout Conversion
+12.3%
1,284
Orders Created
last 30 days
31.6%
Abandoned Rate
-8.2%
62.1%
Prepaid Ratio
+9.4%
342
High-Intent Shoppers
active today

Revenue by Channel

Meta Ads42 orders
Google18 orders
WhatsApp11 orders
Direct8 orders
Other5 orders

Payment Mode Split

UPI 38%
Card 24%
COD 28%
Netbanking 10%

Recent Checkout Sessions

SessionCustomerProductValueStatusTime
#8421Dhiraj K.Rapid Relief Roll On₹1,036Completed2m ago
#8420Priya S.Paineaze Oil 100ml₹837Abandoned5m ago
#8419Rahul M.Pain Relief Pack₹2,199Completed8m ago
#8418Ananya P.Rapid Relief 3-pack₹597Recovered12m ago
#8417Vikram R.Starter Kit₹1,499Completed15m ago

Connects with the stack merchants already use.

Not a logo dump — grouped by purpose so you can see exactly where ZapU plugs in.

Storefronts

WooCommerceWooCommercePlugin
ShopifyShopifyApp
Custom APIsSDK

Payments

RazorpayRazorpayGateway
Cash on DeliveryCOD flow
UPIInstant pay

Shipping

ShiprocketAggregator
Courier RulesSmart routing

Communication

WhatsAppAutomation
SMSRecovery
EmailCampaigns

Marketing

MetaMeta AdsAttribution
Google AdsGoogle AdsAttribution
Campaign Attr.Multi-touch

Developer

API KeysSecure
WebhooksReal-time
Event TrackingFirst-party

Built to improve the numbers that matter.

Connect checkout, attribution and recovery inside one commerce layer and give growth teams visibility from traffic source to order creation.

0+
Orders Processed
Real orders completed through the ZapU checkout layer.
₹0Cr+
GMV Enabled
Gross merchandise value processed through ZapU checkouts.
0%
Payment Success Rate
Successful payment completions across checkout sessions.
0%
Less Abandonment
Checkout abandonment reduction observed in active stores.

Higher checkout completion

Reduce friction after the checkout click — smart address, instant login, seamless payment.

Cleaner attribution

See which channel actually created revenue, not just which ad got the last click.

More recovered carts

Trigger recovery based on real checkout behaviour, not just page-level signals.

Better prepaid ratio

Use offers and nudges at checkout to reduce COD dependency and RTO risk.

Start with checkout. Scale into a full commerce OS.

ZapU is designed for growing D2C brands that want checkout, tracking and growth automation in one connected platform.

Starter

For early D2C brands

₹999/moLaunch Offer
₹0/month

1.5% per order

  • Up to 500 orders/month
  • One-click checkout
  • Basic analytics
  • 2 shipping partners
  • Email support
Start Free
MOST POPULAR

Growth

For scaling ecommerce teams

₹4,999/moIntroductory Offer
₹2,999/month

0.75% per order

  • Up to 5,000 orders/month
  • Smart offers engine
  • Fraud & RTO protection
  • All shipping partners
  • WhatsApp automation
  • Priority support
Start 14-day Trial

Enterprise

For high-volume & custom stacks

Custom

Flat fee, no %

  • Custom checkout flows
  • Dedicated onboarding
  • Advanced tracking setup
  • API checkout sessions
  • Priority support
  • Custom integrations
Contact Sales
Book Demo Start Free Setup

Frequently asked questions

Everything you need to know before getting started.

Build your next commerce layer with ZapU.

Faster checkout, cleaner first-party data, smarter automation and AI-ready commerce infrastructure — all in one platform.

Book Demo Explore Platform